General Business Articles

Identifying and Defining Your Brand Image

Just as there’s no one-size fits all diet solution for weight loss, there’s no one-size fits all way to brand yourself as a small business owner. Yes, there will be “experts” out there who have a standardize questionnaire or routine method they’d like to take you through in a branding process. But branding organically is more complicated. Anyone can make you look a certain way, but unless it’s authentic to you, it probably … [Read more...]