Nowadays, most company owners are fully aware of the fact that their brand or their line of products won’t manage to become truly competitive and their business won’t remain relevant unless they learn how to leverage social media benefits and improve their blogging for business skills. Despite the fact that it seems like a wonderful universe free from any constraints and deep-routed patters, the blogosphere is a strong ally for all owners of small and medium businesses, as long as they follow a few basic rules guaranteeing success and prosperity in multiple markets. Below you will find 5 important online marketing tips on how to grow your own business by becoming a real client-oriented (or follower-oriented, for that matter) blogger.
Always create and distribute 100% engaging, relevant content
You have recently acknowledged the capital importance of a blog and how it helps you turn enthusiastic followers into actual customers, allowing you to gain notoriety and become truly competitive in your sector of activity. Creating a blog is an excellent first step but never enough to guarantee the desirable results. Make sure you post and distribute engaging, relevant content which will always address the actual needs and concerns of your audience. Nobody wants to waste time reading about something that doesn’t change their lives for the best, or that doesn’t do them any good. Distribute savvy content responding to the demand of your followers, designed to bring your business under the spotlight. Find a catchy, unique method of advertising your remarkable products and services and keep in mind that potential clients don’t care how you take your morning coffee; they just want to learn more about what your company has to offer, as long as you convince them that your business was initially founded just to make their lives simpler, easier and more enjoyable.
Turn family, friends or employees into skilled bloggers and adopt a follower-oriented approach
Believe it or not, your own employees are the best brand ambassadors you could actually hope for. So use this amazing advantage in your own favor, by turning your staff into ingenious, creative bloggers. Give them an actual image and a voice to go with it: encourage them to tell the whole world how your product has managed to improve their daily lives. People hate those standard, highly formal sales pitches. This doesn’t mean that you have to be unprofessional; you just need to stimulate your team to embrace a friendly follower-oriented approach based on honesty, transparency and the right communication skills. Here’s a tested tip: let’s say you sell a certain type of revolutionary gadgets. Obviously, all your employees have it and use it at home and at the office. Ask them to record their unique experiences involving friends, neighbors and family members and, of course, your unique products. Later on, upload the photos and videos on your blog and encourage feedback from your followers.
Stimulate and reward your most active followers
Some people might follow your blog because it is user-friendly, because they like your products or perhaps because they are very fond of your unique approach. Either way, you have to let them know that you appreciate their interest. You could start by sending personalized messages or mentioning their names in future blog posts. This would be considered a very nice touch. On the other hand, there’s no secret that people love bargains and all kinds of free stuff. If you truly want to enhance your popularity by using your blog, organize a giveaway. Even a symbolic prize will be highly appreciated and it will help you attract more and more followers over a short period of time.
Go for a truly user-friendly interface
You’ve probably tried hard to gain the attention and the interest of your main target by implementing various online marketing tips, but you are still far from witnessing actual improvements. Perhaps you blog is not as appealing or as user-friendly as you might be tempted to think. People don’t allow themselves to waste any time trying to navigate on your website. There are three important sections that you should take into consideration every single time you think about upgrading your blog: about, products and support. Your clients want to know who you are (essential details only), what’s the name of your products ( how will they help them and how much they costs) and they will also want to be reassured that they will get the right type of pre and post-purchase assistance. Make sure all these sections are visible and highlighted in the most appropriate manner. Also, use the right font, the best images, your brand logo and a targeted theme on your blog to establish your memorable presence in the blogosphere.
Be consistent
Your followers will want to find out more about your products as long as you give them plenty of reasons to do so. In other words, news travels fast and without fresh-squeezed information and engaging content distributed regularly, your blog and implicitly, your brand and your line of products will become a thing of the past. In these Internet-savvy times, followers demand a lot of attention and the company owners who succeed to follow and implement simple, yet highly effective online marketing tips to capture their full attention will definitely be the final winners of this important online challenge.
