If you are not making use of photos and graphics in your web pages, you need to take a serious look at the possible benefits available. The use of pictorial elements (photos, charts, graphs, etc) is of great importance and offers the potential to bolster your site in a variety of ways.
Graphics Improve The Look Of Your Web Pages
From an aesthetic standpoint, the use of graphics will improve the overall look of a page. Pictorial elements can be strategically placed to effectively break up blocks of text, making your page easier to navigate and visually more appealing. Graphics can also assist in emphasizing and reinforcing your primary points.
Today’s web users tend to be mostly visual in nature. Massive blocks of text can be quite daunting and will often put a visitor off. Using graphics wisely allows the reader to view the information in smaller, easier to absorb segments. Additionally, many readers like to scan a page to quickly determine the main focus. You can use the caption area of your pictorial elements to great advantage in stimulate your visitor’s interest.
Graphics Offer SEO Opportunities
In addition to improving the look and feel of your site, photos and other graphics also offer opportunities to enhance your search engine optimization (SEO). All the major search engines crawl images. Graphics inserted into web pages have tags that can be used to help with keyword optimization.
The primary tags for SEO purposes are the “alt”, “description”, and “title” tags. You can place your primary and secondary keywords into these tags for additional SEO exposure. As with all instances of keyword usage and placement, avoid stuffing these tags. Use the keywords in a natural way.
Graphics Offer Search Opportunity
As noted earlier, when search engines crawl the pages of your site they include images in their crawl and these elements are indexed in the search engine. Often, the images are included in the search results that are returned for a search query. This presents another potential plus that can be gained from the use graphics. Including photos and other pictorial elements in your posts
